Organic Valley Pops-up at Rockefeller Center Bringing a Small Farm to NYC during Climate Week!

Organic Valley is bringing an immersive pop-up farm experience to the Channel Gardens at Rockefeller Center during NYC Climate Week, to show how small organic dairy farms can help reverse the effects of climate change when consumers choose to support vibrant, diverse environments that produce nutritious, delicious food. The Organic Valley pop-up farm will feature farmers, Organic Valley cheese sampling, learning how to milk a {topiary} cow from a real farmer, a ‘pledge mural’ to commit to supporting small organic family farms; a vintage tractor and more! The activation is part of the company’s larger “Protecting Where Your Food Comes From” campaign, Organic Valley is the exclusive food program sponsor of NYC Climate Week 2023. Organic Valley collaborated with Rockefeller Center’s gardening team and  landscape design firm Manscapers to create a farm-scape that brings sustainable pastureland to the iconic campus.