LEGO® Star Wars™ SMART Play™ Experience

Be one of the first to check out the LEGO® Star Wars™ SMART Play™ Experience, an interactive quest where the galaxy plays back — bringing the new LEGO Star Wars SMART Play sets to life. Choose your allegiance to either the light side or dark side of the Force. Each path winds through a different corner of the galaxy, inviting fans to iconic LEGO Star Wars destinations. Both groups will be sent on a mission to investigate newly detected technology and report back with their findings. You’ll have the chance to get up close and personal with LEGO Star Wars SMART Play sets within a larger than life-size LEGO SMART Play brick, pose alongside a life-size brick-built C-3PO and end at the demo station area where Brick Specialists will showcase the exciting new LEGO SMART Play technology, featuring the all-in-one and compatible sets.

After the experience, continue the adventure at the LEGO store in the Flatiron District, where you can participate in a free LEGO built lightsaber make-and-take while supplies last, including a SMART Tag for use with their LEGO Star Wars SMART Play sets. Brick Specialists will also be on hand to demo LEGO SMART Play sets.

Participants will also receive a voucher at the event for exclusive collectible mini-prints, which is redeemable only at the LEGO Store Flatiron District (choice of two – themed to the light side and dark side of the Force or companion cards – one voucher per person attending the experience, only valid during the weekend of Mar. 7-8 during store operating hours).

Please note: the line is subject to close as early as 4pm due to high volume.